ChapStick Honey Infusions Package Design

This was a creative project done during an internship at Marks(SGS&Co). The goal was to create a backer card and tube design concept for ChapStick’s Honey Infusions line. The brand wanted to appeal to a younger market that’s more concerned about what’s in the products they use. My concept incorporated soft organic shapes and illustrations to highlight the natural ingredients in the product. The tube and label would use clear plastic so that the product was visible to the consumer.